Howick to spotlight smart roll-forming technology at Los Angeles Build Expo

If you are a builder, developer, or construction professional looking to build smarter in California’s complex environment, come and see us at Booth 230. 

A smarter way to frame for California's unique challenges 

From wildfires and seismic activity to housing shortages and sustainability mandates, California is one of the most demanding construction markets in the world. That is why Howick’s cold formed steel (CFS) framing and roll-forming automation is gaining traction across the state. 

Whether you are working in residential, modular, mid-rise, education, or rapid-deploy builds, Howick technology helps you: 

• Build fire-resilient structures that help meet Wildland-Urban Interface (WUI) regulations
• Deliver with speed and accuracy, even in seismic zones
• Reduce reliance on scarce labour with efficient offsite prefabrication
• Minimise waste and improve sustainability with precision-engineered steel framing
• Scale up modular or repeatable designs with digital integration and minimal rework 

Connect with the Howick team at Booth 230 

Our experts will be on hand to explain how our systems connect digital design directly to production, reducing delays, labour requirements, and onsite error. If you are looking to future-proof your business with technology that can meet California’s demanding conditions, make sure you stop by. 

Don’t miss Parker Cline on stage

Howick’s Parker Cline will be speaking at LA BUILD Expo on Wednesday, August 27 at 2:30 PM, presenting a session entitled “Building with Steel and Why?” He will cover the key benefits of cold formed steel framing, from speed and precision to resilience and sustainability and explain why more builders across the U.S. are making the switch. If you are considering smarter alternatives to timber, this session should be on your list.