Steel solutions for South Florida’s tough conditions: Howick heads to South Florida BUILD Expo
⏱️ 2 min read
In a region where builders must contend with high humidity, heavy rain, salt-laden air, and the ever present risk of hurricanes, resilience is more than just a buzzword. It is a baseline. In South Florida, the materials you use and the methods you choose can mean the difference between high performance and high maintenance (or worse).
That is why cold formed steel (CFS) framing systems are gaining serious traction across the region. They are faster to build with, more durable, precise, and non-combustible - everything a builder needs in a climate that demands more from every structure.
Why South Florida BUILD Expo matters
Held in Fort Lauderdale on November 12–13, 2025, the South Florida BUILD Expo brings together the region’s contractors, architects, engineers, developers, and construction technology specialists to exchange ideas and explore smarter ways to build. It is a show that focuses on the practical needs of builders in a high risk climate, from material resilience and energy efficiency, to labour saving innovations.
Howick will be at Booth 546 to share insights into how CFS framing automation is transforming projects around the world, including here in the United States. If you are working in commercial, modular, single or multi family, or mid-rise residential construction, and you want to build faster with more control, this is a conversation worth having.
Speaking session: Tech that builds a better business
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Howick’s Tom Reed, a well-respected expert in the steel framing automation space, will be speaking on a topic that is resonating with contractors and construction firms everywhere: Building with steel and why? In this session, Tom explores the advantages of CFS, how roll-forming technology accelerates builds, and why more companies are turning to CFS to stay competitive. It is ideal for those looking to get started with framing automation, or fine-tune what they already have. Tom’s session is at 9.30am on Wednesday 12th November. Be sure to book your seat today. |
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Why steel framing makes sense in South Florida
More and more builders are turning to CFS, and one of the key reasons is performance under pressure. Compared with traditional materials, CFS framing stands up better to:
- Corrosive environments – Galvanised steel resists moisture and salt damage.
- Termite threats – A major concern in humid southern climates.
- Fire and wind resistance – Non-combustible and engineered for strength, CFS framing can help meet the tough standards of hurricane prone zones.
- Dimensional stability – Steel does not warp or expand, so it supports long term structural integrity.
Join us South Florida BUILD Expo
If you are exploring better ways to deliver safe, high performance buildings on tighter timelines and with more confidence, come and see us at South Florida BUILD Expo. Registration is FREE. Fort Lauderdale, Florida November 12–13, 2025 Tom Reed speaking live: 9.30am – 10.30am Wednesday 12th November Let’s talk about what smarter framing could look like for your business.
