IN THE FRAME: AUGUST 2025
⏱️ 2 min read
Welcome to In the Frame, your regular source of construction industry insights and inspiration from Howick.
In this edition we are diving into two more fascinating presentations from construction industry leaders at STEEL HORIZONS TAMPA.
First, Dave Cooper explores the concept of constructability, sharing learnings from across the industry that could help you build better. Next, one of the world’s leading construction marketing minds, David Bernardino, explains how the right messaging can help you win trust faster and turn innovative ideas into real project wins.
Then, find out what you do not already know about Howick’s roll-forming machines with our in-depth article. Our last snippet is a quick reminder to download our refreshed 2025 Machine Buyer Guide, to help you scale smarter and build more profitably.
Constructability must be the mindset from day one
Dave Cooper is a leading advocate for smarter building practices, and his STEEL HORIZONS presentation delivered practical insights for building more efficiently and effectively. In it he explains the concept of constructability, or the ease and efficiency with which a structure or project can be built. Then he shares the tools, strategies and technologies that he has observed other businesses employing to deliver more with less.
Bridge the gap between innovation and uptake
While it is easy to get caught up in adopting new technologies and pushing boundaries, none of it matters if your customers do not see the value. In his STEEL HORIZONS presentation, David Bernardino shares how strategic marketing communications can help you win customer trust and drive adoption of new approaches - whether it is modular construction, light gauge steel framing, or advanced digital tools. If you are looking to speed up buy-in and uptake from customers and remove barriers to adoption of innovation, this is a must read.
A deep dive into roll-forming technology
Speed, accuracy and innovation are needed to thrive in today’s competitive construction industry. What if we told you there was one machine that could help you deliver all three? This deep dive into roll-forming machines is a great introduction to the technology, for those looking to build smarter and more profitably.
Ready to build smarter with steel?
The updated 2025 Howick Machine Buyer Guide is here - packed with FAQs, real-world case studies, and side by side system comparisons. It is your shortcut to help you choose the right roll-forming machine for your growth goals and budget.
Feeling inspired?
The construction industry is evolving rapidly, with forward thinking businesses constantly pushing the boundaries of automation, precision, and efficiency. Talk to us today about how Howick technology can help you be part of the evolution. Visit our website or email us to find out more.
