⏱️ 2 min read
If you want to break into, or scale within the $763+ billion US residential construction market*, the best place to start is at the world’s largest light construction event:
The International Builders’ Show (IBS) in Orlando on February 17-19.
This year, you can attend for free, thanks to Howick. Simply register below to secure your complimentary exhibit hall pass.
IBS is where the residential construction industry comes to connect, learn, and see what’s next. With 70,000+ industry experts in one place, 120+ education sessions from the world’s leading light construction experts, 1,700+ exhibitions - this is the ultimate opportunity to connect, learn, and build momentum.
Howick has exhibited for many years because we know there is a better way to build more affordable homes, faster - and IBS is the perfect place to share that vision with the world.
We will be there to show builders, designers, and manufacturers how our technology and offsite framing solutions could give them the competitive advantage, and build smarter, stronger and more efficiently.
At IBS 2026, Howick is proud to be exhibiting alongside our software partner, Graitec Strucsoft, to demonstrate the powerful results made possible by combining intelligent digital design and automated manufacturing.
Together, we will show how model-based outputs from Strucsoft’s software can drive Howick’s roll-forming technology to produce steel framing components with millimetre precision and minimal waste, ready for rapid assembly.
On the stand, you will see a Howick FRAMA™ machine along with sample framing to give you a close-up look at the accuracy and quality of cold-formed steel production. This is your chance to explore what the digital-to-physical workflow looks like in practice and understand how it can deliver real benefits in speed, sustainability, and structural performance.
This is not a future concept – it is happening now. Howick technology is already helping forward-thinking builders, designers, and manufacturers around the world grow and future-proof their businesses.
Get up close with a Howick FRAMA™ machine and see for yourself the precision engineered steel framing it produces. Nothing beats seeing the quality in person, from the machine’s construction to the crisp, accurate profiles it rolls.
Our team will be onsite to answer your questions, walk you through the benefits of roll-forming automation, and show how our technology could support your next project or streamline your framing operations.
Want to take your business to the next level in 2026? The International Builders’ Show is the best place to make connections and adopt new technologies to boost your bottom line, build better, and thrive.
Claim your FREE exhibit hall pass now and be sure to visit Howick at Booth S11209.